Star quarterback Ryan Tannehill has agreed to get a makeover by AXE, to help promote its new White Label collection, in exchange for a donation to his favorite charity, the Children’s Diagnostic and Research Center in Broward County, Florida.

The hair style AXE and Tannehill are promoting is the “Neat and Sharp,” created using one of the new products in the White Label collection, Cooling Styling Cream (shown). Other products in the line are 2-in-1 Shampoo + Conditioner; and Style Refresher.

The products in the collection are available in two variants, Night –  “a cool rush of grapefruit, lavender, cedar wood, and praline notes.” And Forest – a blend of pear, starfruit, driftwood, and moss notes.

The new longer hair style is a change from Tannehill’s usual buzz cut. AXE Hair’s “spokestylist” Natalia Bruschi (shown) styled Tannehill’s hair, teaching him how to recreate the look himself. Bruschi says “it’s a look is between a natural and clean cut hairstyle, providing definition, but with a workable feel that guys love.”